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Made in Shoreditch

I also contribute a weekly column to Made in Shoreditch magazine called 'Old East End/New East End', where I look at the relationship between the East End of old and new, looking at the changes and the stalwarts in landscape, residents and culture, focussing on one street or district each week. You can find it here.

London Calling to be Used in 2012 Olympics Ad

Monday, 1 August 2011

Ronald Regan used Born in the U.S.A. by Bruce Springsteen in his election campaign, Tony Blair decided to use Things Can Only Get Better by D-Ream in his and then proceeded to send the country into mental wars and generally go on a mission with George Bush to kill people in the Middle East, now it seems London 2012's advertising team are using a song which really doesn't befit the event.

Surely bass-smashing won't become an event...

Yes, we know that advertising is a ridiculous trade, constantly mediating the public and making them believe they actually need the junk companies are plugging. This lot, however, have chosen a song about the possible effect of Cold War nuclear apocalypse to plug the biggest sporting event in the world (apparently an event which will bring joy, carnival spirit and glitzy entertainment to London, not Armageddon as far as I'm aware).

I cannot even begin to stress the stupidity and lack of understanding of a song lyric at play here so I will just sigh, laugh at the irony and sit in dismay when I see the advert. The wheat really is growing thin.

London Calling